Objective
Communicating ICES science and advice to different audiences - policy makers, stakeholders, and media - can be a challenge. This course aims to bring together experience from a practical scientific and advisory perspective with the experience from communication science and best practices.
The objective is to equip participants with a number of practical tools and techniques in order to be able to really communicate the results of scientific or advisory work.
Course structure
•Role of marine science and advice in society
•Preparing key messages
•Targetting specific audiences
•Presentation techniques
•Press releases
•Handling media
•How to give interviews
